AGP Executive Report
Last update: 8 hours agoMedia Regulation: ACMA wants more consistent platform reporting under Australia’s voluntary misinformation code, citing gaps in comparable local data. AI & Advertising: Nine’s boss called a mooted AI licensing model “deeply flawed”, as publishers grapple with how their content is used by AI. Agency Moves: WPP Media promoted Rina Marie Simon to lead APAC influencer and social commerce; Zeno Group named Ekta Thomas its Australia managing director. Ad Market: Social ad spending is growing three times faster than Australia’s wider digital ad market, according to a We Are Social and Meltwater report. Campaigns & Accounts: NSW will revive its anti-vaping campaign with a $2 million advertising push, while Hearts United retained Opera Australia’s media account and expanded its remit to musical theatre.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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