AGP Executive Report
Last update: an hour agoMarketing Partnerships: Nestlé’s new NBA deal includes Australia and will promote MILO, Nescau and Nesquik through youth basketball and fan programs from 2027. Australia’s NBL has also added 12 sponsorship agreements and renewed 10 more. Media & Rights: Disney+ will stream the 2027 Super Bowl in Australia, while Nine has secured a seven-year domestic rights partnership with Australian Athletics. Agency & Campaign News: PubX has raised $5 million and acquired ad-compliance company Compliant. Water Corporation has launched a new campaign via The Brand Agency, and VML’s Cuddly Refresh Rinse campaign takes aim at activewear odour. Industry Watch: DAZN Media+, oOh!media and Seven Network won UnLtd Open 2026 awards across Sydney, Melbourne and Brisbane. South Australian government advertising spend has hit a record, drawing fresh attention to public-sector media budgets.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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