AGP Executive Report
Last update: 4 hours agoBrand and Workforce: Qantas’s plan to shift 850 jobs offshore, including marketing roles, has prompted a warning that cuts could weaken its premium brand and customer experience. Marketing consultant Darren Woolley also questioned whether AI is delivering the productivity gains used to justify the move. Media Shake-up: Are Media has replaced the editor role at The Australian Women’s Weekly with an editorial director position, while News Corp Australia has appointed two AI and data leaders. Industry Moves: Forbes Australia named Anna Hannaford managing director, Seven Media Group appointed Holly Fallon to lead news and factual for Listnr, and the IMAA welcomed NSW’s inclusion of independent agencies in its media tender. AI and Trust: Research says AI advertising is eroding Australian consumer trust, even as News Australia launches an AI-driven Black Friday campaign.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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