AGP Executive Report
Last update: 12 hours agoAgency Moves: WPP Australia appointed Thinkerbell’s Felix Ettelson to lead creative craft, while Assembled Media expanded its Treasury Wine Estates remit across the portfolio. Brand Campaigns: Sephora launched its first Australian campaign, Boost Mobile is using Love Island Australia to tap cultural moments, and Australian Made is spotlighting Singaporean approval. Media & Entertainment: Meghan Markle will co-host Junior MasterChef Australia in 2027, a high-profile programming move for Network 10. Seven confirmed its rebrand to Seven Media Group, with media buyers backing its cross-platform push. Digital Rules: Debate continues over Australia’s proposed online duty of care and algorithmic opt-out, while new rules for carbon-credit claims in ads set tighter expectations for environmental marketing. Industry Watch: Port Authority of NSW appointed Big Splash Media to sell its out-of-home inventory; meanwhile, Sport Nation staff and producers face consultation meetings as the radio network’s future comes under question.
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