AGP Executive Report
Last update: an hour agoAI & Marketing: AI shopping agents are emerging as marketing’s next battleground, while a new Australian Centre for AI in Marketing report warns brands face a two-front challenge. An AI-generated ad depicting an Australia without migrants has also sparked division. Campaigns: Woolmark’s “Return to Real” campaign puts Merino wool forward as “the original wearable tech”, using outdoor, creator and digital ads to champion natural fibres. AVID has launched a national brand platform with two campaigns, while Canteen is urging Australians to “Show Up With a Bandanna”. Ad Platforms: X and Threads are losing ground with advertisers, raising questions about whether the platforms can win back confidence. Media & Measurement: The Australian Open has tapped Adobe to boost AI and marketing technology as it pursues global growth. Ooh Media reported 8.78% revenue growth in the third quarter and extended its out-of-home contract with GPT Group. Industry Moves: News Corp marketing director Bettina Brown is set to depart, while Noisy Beast has won Eeger’s marketing account.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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