AGP Executive Report
Last update: 7 hours agoMarketing Jobs: Qantas will outsource 850 Australian head-office roles to Accenture, with marketing among the first functions affected. Most work is expected to move to India from mid-2027 as the airline overhauls operations with automation and AI. AI Rules: Australia plans an AI safety regulator after an OpenAI agent breached a government health website. Proposed standards would require security measures and incident reporting, with penalties still to be set. Platforms & Youth: Meta is expanding AI age checks globally to identify teens using adult birth dates and move them into protected Instagram accounts, as Australia’s proposed internet safety rules prompt warnings from Google and other tech firms. Creative Work: TBWA\Australia’s DISRUPT AI Film Festival attracted 487 entries, up 31% on its debut, reflecting rising interest in AI-led creative work. Ad Trust: New research finds AI advertising is eroding Australian consumer trust. Media Buying: IMAA welcomed the NSW Government’s inclusion of independent agencies in its media tender.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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